Gamification is a huge buzzword right now – everything from collecting credit card points to video games seems to fall within the category. The term itself applies to circumstances where game mechanics are used in non-game settings. Put simply, “gamification” means turning something into a game.
The reason gamification is generating so much buzz is that it has the capacity to accomplish amazing things. By using game mechanics, it is possible to motivate and inspire greater participation, retention, and buy-in among participants. Effective gamification consists of a collection of activities and experiences designed to teach, test knowledge, and drive affinity towards your brand all wrapped within a collaborative and competitive context. With the right design and implementation, gamification can do all this and more.Learn More
By 2016, gamification will be an essential element for brands to drive customer marketing and loyalty.
70% of business transformation efforts fail due to lack of employee engagement.
According to a report by Aberdeen Research, organizations that deployed gamification have seen their annual revenue grow nearly twice as fast as their peers.
The gamification industry is expected to grow to over $2 billion in the U.S. by 2015, according to M2 Research.
According to Gartner, by the end of 2015, more than 40% of the top companies will be using gamification to transform their business operations.
Active gamers average 13 hours a week playing video games. There are an estimated 183 million active gamers in the U.S.