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What is Gamification?

Gamification is a huge buzzword right now – everything from collecting credit card points to video games seems to fall within the category. The term itself applies to circumstances where game mechanics are used in non-game settings. Put simply, “gamification” means turning something into a game.

The reason gamification is generating so much buzz is that it has the capacity to accomplish amazing things. By using game mechanics, it is possible to motivate and inspire greater participation, retention, and buy-in among participants. Effective gamification consists of a collection of activities and experiences designed to teach, test knowledge, and drive affinity towards your brand all wrapped within a collaborative and competitive context. With the right design and implementation, gamification can do all this and more.

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